Want Want China - Retail Case Study for Yonyou New Retail Solution

在这篇文章中，您将了解到中国旺旺是如何利用用友新零售解决方案开展多区域业务的。

公司介绍

旺旺是亚洲的一个著名品牌。他们也是旺仔米果和风味牛奶的制造商。作为一个传统的零食和饮料制造商和销售商，旺旺认为有必要转变其商业模式，重塑品牌定位，并向年轻一代推广。因此，他们转型为零售商，创建了一系列旺仔店（也被称为旺仔俱乐部），销售在其他地方买不到的独家零食。自第一家店推出以来，在不到6个月的时间里，他们已经在中国各地扩展到100多家店。

项目背景

线上和线下流程的会员管理不统一
线下门店缺乏促销活动，顾客消费能力弱
不同区域门店的运营数据无法实时掌控
难以及时制定销售策略

Yonyou New Retail Roadmap

解决方案

用友新零售解决方案的介绍 – U-Retail, U-Mall, U-Member

轻松管理4Ps：产品、促销、价格、地点
能够轻松查看不同地区的在线和店面的销售、预订、退货、换货情况
前、中、后端系统集成，确保数据统一传输
无论何种营销渠道，营销推广都可以轻松复制
具有实时数据的仪表盘功能，以便做出决策
会员管理（U-Retail解决方案），为在线/商店购物提供相同的功能/促销活动；可追踪

(English) Industry

(English) Retail

(English) Region

(English) Multi Region

(English) Company Size

(English) 50+

(English) The Challenge

(English)

Revamping Retail: Streamlined Membership, Enhanced Promotions, and Real-Time Data Control

Membership management for online and offline processes are not unified
Lack of promotional activities in offline stores and weak customer spending power
Operating data of stores in a different region cannot be controlled in real-time
Difficult to formulate sales strategy in a timely manner

Yonyou New Retail Roadmap

(English) The Solution

(English)

Yonyou New Retail: Streamlining 4Ps, Integrating Channels, and Enhancing Membership with U-Retail, U-Mall, U-Member

Introduction of Yonyou New Retail solutions – U-Retail, U-Mall, U-Member

Easy management of the 4Ps: product, promotion, price, place
Ability to view sales, reservations, returns, exchanges for online & store across different regions easily
Integrated front, middle and backend systems to ensure unified transmission of data
Marketing promotion can be easily replicated regardless of marketing channel
Dashboard feature with real-time data to enable decision making
Membership management (U-Retail solution) that provides same features/promotions for online/store purchases; trackable

(English)

Why Yonyou

A complete retail industry suite solution that helps to promote organizational performances.
The new era technology which enables customers to adapt to the business change and rapid development.
With the trustworthy history, Yonyou is recognized by the public as one of the international industry leaders.

(English) Click to learn the full solutions