About Us

(English) Kunming Dongdong Food:
Case Study for Retail Industry

在这篇文章中,您将了解到更多关于昆明咚咚食品有限公司如何在其多地区业务中使用用友新零售解决方案的信息。

公司介绍

昆明咚咚食品有限公司是一家高档零食制造商,已经发展成为研发、生产、加工和包装专家。他们最初的策略是在每个主要的电子商务平台上都有自己的业务。随着网上空间越来越饱和,成本呈上升趋势,咚咚食品认识到他们也必须在线下开展工作,以便为消费者提供更好的购物体验并增加他们的市场份额。在第一家店推出后的2个月内,他们已经在不同地区扩展到8家零售店。

项目背景

  • 在线渠道和零售店没有整合
  • 难以在网上渠道复制零售店的折扣和促销活动。
  • 无法同时从不同地区的商店获得实时数据
  • 某些细分产品的定价每天可以改变4次
  • 管理大量来自线下和线上平台的新会员很繁琐
Yonyou New Retail Solution

用友新零售解决方案

解决方案

引入 “智能零售 “解决方案 – U-Retail, U-Mall, U-Member

  • 基于云的部署可以快速实施
  • 由于线下和线上渠道完全整合,效率得以提高
  • 解决方案可以实现电子定价,方便进行价格更新,不会出现错误
  • 能够查看营销数据,推送促销活动,并针对不同客户群开展活动
  • 有效管理关键意见领袖(KOL)
  • 仪表板可快速、实时地查看各地区的数据

相关链接: https://www.yonyou.com.sg/zh/solutions/o2oecommerce/

(English) Industry


(English) Retail


(English) Region


(English) Singapore, SEA


(English) Company Size


(English) 50+


(English) The Challenge

(English)

Retail Challenges: Integrating Online and Offline Channels, Real-Time Data Access, and Dynamic Pricing Management

  • Online channels and retail stores are not integrated
  • Difficult to replicate discounts and promotions eligible in retail stores, in online channels
  • Unable to get real-time data from shops in different regions simultaneously
  • Pricing for certain product segments can be changed up to 4 times a day
  • Tedious to manage a large number of incoming new members from offline and online platforms

 

Yonyou New Retail Solution

Yonyou New Retail Solution


(English) The Solution

(English)

Smart Retail Revolution: Yonyou’s U-Retail, U-Mall, and U-Member Unify Online-Offline Channels with Cloud-Based, Real-Time Data and KOL Management

Introduction of ‘Smart Retail’ solutions – U-Retail, U-Mall, U-Member

  • Cloud-based deployment allows for quick implementation
  • Efficiency is increased as the offline and online channels and fully integrated
  • Solution allows for electronic pricing, making it convenient to do price updates with no errors
  • Ability to view marketing data, push promotions, and target campaigns for different customer segments
  • Manage Key Opinion Leaders (KOLs) effectively
  • Dashboard to view data across regions quickly and in real-time

Related Link: https://www.yonyou.com.sg/solutions/o2oecommerce/


(English)

Why Yonyou

  • A complete retail industry suite solution that helps to promote organizational performances.
  • The new era technology which enables customers to adapt to the business change and rapid development.
  • With the trustworthy history, Yonyou is recognized by the public as one of the international industry leaders.

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