Want Want China - Retail Case Study for Yonyou New Retail Solution

About Want Want China

Want Want is a well-known brand in Asia. They are also the maker of Wang Zai rice crackers and flavored milk. As a traditional manufacturer and seller of snacks and beverages, Want Want saw the need to transform their business model, reshape brand position, and reach out to the younger generation. Thus, they transformed into a retailer, creating a series of WangZai stores (also known as Wangzai Club) selling exclusive snacks that cannot be purchased elsewhere. In less than 6 months since the first store launch, they have expanded to over 100 stores around China.

Industry

Retail

Region

Multi Region

Company Size

50+

The Challenge

Revamping Retail: Streamlined Membership, Enhanced Promotions, and Real-Time Data Control

Membership management for online and offline processes are not unified
Lack of promotional activities in offline stores and weak customer spending power
Operating data of stores in a different region cannot be controlled in real-time
Difficult to formulate sales strategy in a timely manner

Yonyou New Retail Roadmap

The Solution

Yonyou New Retail: Streamlining 4Ps, Integrating Channels, and Enhancing Membership with U-Retail, U-Mall, U-Member

Introduction of Yonyou New Retail solutions – U-Retail, U-Mall, U-Member

Easy management of the 4Ps: product, promotion, price, place
Ability to view sales, reservations, returns, exchanges for online & store across different regions easily
Integrated front, middle and backend systems to ensure unified transmission of data
Marketing promotion can be easily replicated regardless of marketing channel
Dashboard feature with real-time data to enable decision making
Membership management (U-Retail solution) that provides same features/promotions for online/store purchases; trackable

Why Yonyou

A complete retail industry suite solution that helps to promote organizational performances.
The new era technology which enables customers to adapt to the business change and rapid development.
With the trustworthy history, Yonyou is recognized by the public as one of the international industry leaders.

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