About Us

Kunming Dongdong Food:
Case Study for Retail Industry

About Kunming Dongdong Food

Kunming Dongdong Food Limited Company is a premium snacks manufacturer that has evolved into an R&D, production, process, and packaging expert. Their initial strategy was to have a presence on every major e-commerce platform. With the online space becoming more saturated, and costs on an upward trend, Dongdong Food recognized that they have to work on their offline presence too, in order to give consumers a better shopping experience and to increase their market share. Within 2 months of the first store launch, they have expanded to 8 retail outlets in different regions.




Singapore, SEA

Company Size


The Challenge

Retail Challenges: Integrating Online and Offline Channels, Real-Time Data Access, and Dynamic Pricing Management

  • Online channels and retail stores are not integrated
  • Difficult to replicate discounts and promotions eligible in retail stores, in online channels
  • Unable to get real-time data from shops in different regions simultaneously
  • Pricing for certain product segments can be changed up to 4 times a day
  • Tedious to manage a large number of incoming new members from offline and online platforms


Yonyou New Retail Solution

Yonyou New Retail Solution

The Solution

Smart Retail Revolution: Yonyou’s U-Retail, U-Mall, and U-Member Unify Online-Offline Channels with Cloud-Based, Real-Time Data and KOL Management

Introduction of ‘Smart Retail’ solutions – U-Retail, U-Mall, U-Member

  • Cloud-based deployment allows for quick implementation
  • Efficiency is increased as the offline and online channels and fully integrated
  • Solution allows for electronic pricing, making it convenient to do price updates with no errors
  • Ability to view marketing data, push promotions, and target campaigns for different customer segments
  • Manage Key Opinion Leaders (KOLs) effectively
  • Dashboard to view data across regions quickly and in real-time

Related Link: https://www.yonyou.com.sg/solutions/o2oecommerce/

Why Yonyou

  • A complete retail industry suite solution that helps to promote organizational performances.
  • The new era technology which enables customers to adapt to the business change and rapid development.
  • With the trustworthy history, Yonyou is recognized by the public as one of the international industry leaders.

Get a Customised ERP or Other Enterprise Management Solution for Your Business Now