Country Garden – Case Study for Real Estate Industry
Country Garden was founded in 1994, with only 5 employees that year, and started its development from the acquisition of a “Country Garden” project. It was listed in 2007 and has developed into a team of nearly 200,000 employees. It has brought modern real estate projects to more than 1,200 cities and towns, and has been listed on the Fortune Global 500.
Country Garden has more than 1,700 financial accounting units. The real estate business alone can be divided into 32 regions and 9 first- and second-tier city companies. There are also 10 business units including properties, hotels, schools, etc., with both listed companies and non-listed companies. There are many accounting units and a wide range of sectors. Integrating the financial system of any unit in multiple regions is a challenging task.
With the financial management solution, all financial and administrative functions within the group is integrated together.
Through the specialized division of labor, standardized operations, and automated accounting modes, work efficiency, work quality, and job satisfaction were improved. The solution effectively integrates financial personnel, financial business, and financial processes to achieve streamlined personnel, more professional accounting services, centralized accounting and settlement, and streamlined business processing.
The construction of the integrated financial management solution has brought the following values to Country Garden:
- In terms of standardization, Country Garden unifies the presentation of a large amount of content and text, and encodes the past data in a unified manner
- In terms of the cost aspect, a lot of trivial work began to be concentrated, and coordinated with various departments for marketing, contract management and tax calculations, etc.
- In terms of management, due to the standardization of the application of this system, the authenticity of financial data has improved a lot. Nowadays, after a large amount of data is retrieved, decision makers can view real-time financial data and support major decisions.