PT. Zhisheng Pacific Indonesia
PT. Zhisheng Pacific Indonesia, known as Mixue, is a fast-growing franchise specializing in fresh ice cream and tea beverages. With over 3,600 stores across Indonesia, Singapore, Malaysia, the Philippines, Thailand, and beyond, Mixue has rapidly expanded its footprint through a franchise-based business model. The company imports key ingredients from China to support its extensive regional operations.
Industry
Food & Beverage / Franchise
Region
Indonesia, Singapore, Malaysia, Philippines, Thailand & Regional
Company Size
1001 - 5000
The Challenge
Challenges in Scaling Regional Operations
As Mixue scaled rapidly across Southeast Asia, managing day-to-day operations became increasingly complex. Daily offline recording of thousands of orders led to inefficiencies and frequent errors, while shipping processes relied heavily on manual tracking, creating unnecessary workload for staff.
Warehouse management posed additional difficulties, with stock shortages hindering shipments and multiple orders often converging at a single warehouse. On the financial side, manual entry and reconciliation of payments slowed down accounting processes and limited visibility into overall performance.
The Solution
Streamlining Growth with Integrated Cloud Solutions
To address these challenges, Mixue adopted Yonyou YonSuite Finance Cloud, SCM Cloud, and Marketing Cloud, integrating operations across sales, inventory, purchasing, and finance into a unified digital platform.
With the new system, franchise stores now place and process orders through a B2B online platform, reducing manual work and simplifying order tracking. E-commerce integration enabled seamless handling of sales, inventory, and payments, ensuring a smooth flow of information across the business.
Shipping management was also enhanced, allowing Mixue to efficiently manage delivery logistics based on warehouse specifications and customer pickup locations. Meanwhile, the finance modules streamlined data consolidation, enabling faster reconciliation, accurate reporting, and real-time financial insights.
