Welcome Speech
Howard Chen, General Manager of Yonyou Southeast Asia opened the event with a welcome address.He reviewed Yonyou’s 16-year journey in Southeast Asia, highlighting how the company has worked hand in hand with local partners to successfully support the digital transformation of over 450 enterprises. He emphasized that while Southeast Asia presents vast market potential for Chinese enterprises going global, it also requires a long-term commitment and a localization-driven strategic vision.
Globalization Strategies for Chinese Enterprises
Following this, Xinxin Zhang, Sales Director of Yonyou Singapore, focused on globalization strategies for Chinese enterprises going abroad.She provided an in-depth analysis of the challenges companies face during international expansion, including compliance, taxation, business development, and organizational management.
She highlighted the YonBIP Global Business Innovation Platform, explaining how it enables enterprises to achieve unified management of cross-border operations while addressing local compliance and scalability issues, offering practical digital support throughout their global expansion journey.
Digital Transformation in Southeast Asia’s Mid-Market
Bill Huang, Implementation Director of Yonyou Singapore, shared Yonyou’s practical experience in Southeast Asia’s mid-market.Using real-life case studies, he demonstrated how enterprises across different industries can leverage digital solutions to enhance their competitiveness.
He noted that mid-market companies in Southeast Asia often face challenges such as weak IT infrastructure, talent shortages, and the need to adjust management practices. Yonyou’s solutions, with flexible deployment models and localized services, help these enterprises achieve rapid implementation and sustainable development.
Partner Insights: Policies and Hands-on Experience in Singapore
Our partners shared their hands-on experience and policy insights on operating in Singapore, providing valuable guidance for Chinese enterprises going global.
Ms. Fan Zhou, Director and Chief Strategy Officer of Fulushou Group Singapore, drew on her extensive local experience to offer practical advice for companies establishing operations in Singapore. She provided a comprehensive overview of the “essential lessons” for going global, covering compliance and company setup, corporate governance, tax management, and human resource practices. She emphasized that only by balancing compliance with operational efficiency can enterprises build long-term credibility and a competitive advantage in the local market.
Zhang Meng, Business Development Officer at Ngai Chin Construction Pte Ltd, shared her insights from the perspective of a local enterprise.
Drawing on her experience in the construction industry, she discussed the company’s practical approaches to team management, local partnerships, and project execution. Her sharing illustrated how local businesses can earn client trust through professionalism and integrity, gradually building brand influence and operational capability.
Collaborating to Explore the Southeast Asian Market
The seminar focused on the theme “Opportunities and Challenges for Chinese Enterprises Going Global.” Guest speakers shared practical experiences and strategic insights on globalization, localization, digital transformation, and policy compliance. Participants engaged actively in discussions, exchanging perspectives and extending conversations during the networking session. The event fostered a dynamic atmosphere and offered valuable guidance for Chinese enterprises exploring the Southeast Asian market.
The event provided comprehensive insights, covering everything from macro-level strategies to practical implementation, while also offering participants valuable first-hand experience from the front lines.
Yonyou will continue to collaborate with its partners to help more enterprises seize globalization opportunities, drive digital transformation, and achieve sustainable, long-term growth.
