Food industry is an industry with completely free competition; trade barriers are small; not high technology is required; it is of low threshold, but the competition is fierce. Food industry has eternal vitality. Its products are the necessities of life; it has widespread consumer levels and affected by seasons and periodicity and especially greatly affected by consuming market in festivals and holidays.
The supply chain of this industry is relatively longer. The operation rhythm is faster than other industries. Hence the quick response speed is demanded on its supply chain.
The paramount of succeeding in competition is brand and sales network; the main contents of market competition strategy are brand strategy and price policy so sales and marking become the important part of enterprises’ management; prices need to be adjusted frequently and the flexible sales strategy is a necessity to be equipped. The amount of sales customers is big and transact-tions are frequent; management on multi-sales channel and multi sales areas is necessary; the networks of distribution and retail are huge; good planning is in place in logistics; the critical factor in food industry is the quality control.